Increase the options for people to give through online and text giving schemes
The internet is changing how we live - and how we give money to church and charity.
Online giving has helped charities raise a staggering $3.3billion worldwide since 2001. Churches can take advantage of this new world of digital giving and Chapter 5 of Beyond the Collection Plate offers a number of digital giving suggestions. Online giving through the church website and effective use of online giving platforms for fundraising are not hard to do. See the Useful resources box (right-hand panel) for some options.
Churches can, of course, register themselves with any online giving platform. This page offers specific advice about a simple Liverpool Diocese scheme for an online giving platform. It costs our parishes nothing and is a good place to start if you don't feel well equipped for the start of your digital journey.
JustGiving: Our Liverpool scheme
JustGiving is the best known of several online giving platforms that make it possible for charities to receive donations via the internet.
Since its launch in 2012, our Diocesan scheme has funnelled more than £39,500 (including Gift Aid) to churches in the Diocese of Liverpool.
The scheme is free to parishes and simple to set up - go to the Diocese of Liverpool JustGiving page and click on the 'Fundraise for us' button and then follow the onscreen instructions. A PCC briefing sheet is also available.
Online donations (Liverpool Diocesan Scheme)
How does it work?
Each participating church creates its own fundraising web page linked to the Diocese of Liverpool. Individuals then make their donations via the church's fundraising web page. The donations are received by the Diocese and transferred to the church's bank account.
At the time of making the donation, the donor is asked whether they will make a Gift Aid Declaration. The Gift Aid is claimed, where applicable, and also transferred directly into the church's bank account.
Although JustGiving take a small percentage of each online donation to cover their administration costs, the Diocese does not and transfers all of the donations received to the relevant church.
How does Text Giving work?
Each fundraising church creates a unique text code for their fundraising campaign with their chosen Text Giving provider and then publicises this unique code along with the appropriate receiving text number. A donor texts the church's unique code along with the amount of their donation (maximum £20) to the receiving text number. The donation is received by the church's provider after the donor's mobile phone billing date, afterwhich the provider then transfers the gift into your church's bank account.
After making their text donation, the donor normally will receive a 'thank you' text that also gives them a unique web address. If they then go to that web page, they can make a Gift Aid Declaration for their donation.
Each of the suggested Text Giving providers (shown below) charge a percentage of the donation and will deduct this amount prior to transfer of the gift.
Events & sponsorship
Fundraising events are an ideal forum to publicize and make use of your online donations page and text giving code, as they can often reach people from beyond the regular congregation.
With a large proportion of the population having a smartphone, using online donation platforms for your event sponsorship forms can be easier to setup and manage. They also have the potential through social media networks of reaching a far greater audience and circle of 'friends' then a simple piece of paper.