Social networking campaign says 'He's on His way'

The Diocese has joined with Churches of different denominations to launch a social networking campaign that aims to share the Christmas message with as many people as possible.

The Diocese has joined with Churches of different denominations to launch a social networking campaign that aims to share the Christmas message with as many people as possible. 

The website www.merseychristmas.co.uk will feature viral videos, downloads and audio files which it is hoped people will share with others as Christmas gets closer. A special facebook and You Tube channel have been set up, and Twitter will also be used.

Video and audio downloads include the proud father Joseph leaving a jubilant voicemail message to his family about the birth of Jesus. Underpinning the video and audio is the message ‘He’s on His Way’ and the image of a baby scan of Jesus in the womb.

Research has revealed that 85 per cent of people agree with the statement that "Christmas should be called Christmas because we are still a Christian country". However, it also shows that only 12 per cent of adults know the facts of the Christmas story in any detail.

The campaign is supported by the Diocese of Liverpool, Together for the Harvest, Methodist, Baptist and United Reformed Churches, The Salvation Army, North West Christian Business Forum, Churches Together in Merseyside Region, Liverpool Free Church Council and others.

Stuart Haynes, Media Manager at the Diocese of Liverpool said, “Social networking is a tried and tested way of sharing news quickly – so what better way to share the Good News of the Christmas message? Every time someone opens an email, reads a tweet or watches one of the viral videos, the Christmas message is being re-told in a new way and in a new context.”

It is also hoped that the campaign can provide hope at a time of spending cuts and austerity.

Phil Jump, Regional Minister for the North Western Baptist Association said, “In the opening sentence of Luke’s narrative, the Christmas story declares itself to be rooted in a Government spending review, though in this case Caesar Augustus decided to balance the books with increased taxation rather than spending cuts. A young couple find themselves apparently helpless victims of the ensuing social turmoil, forced to make a precarious journey to Bethlehem with a child due at any moment. The Christmas story, though always important, is of special relevance today when we are all facing difficult times. We hope that by helping people encounter the real Christmas message in places they wouldn’t normally find it, such as in an email, facebook posting or tweet, this can offer them hope and comfort.”